Modal shift is the movement from one mode of transport to another. A successful STP aims to reduce car use and increase and maintain sustainable modes of transport. Targets are an essential part of the STP, they measure its success and that of travel initiatives the school has organised.

Targets are set to show what you hope to achieve. It is a result to be aimed at, defined as a specific point that we want to reach by a stated time.

Your research will be able to inform what your targets should be. By considering what your baselines are for modes of travel to school your research will help tell you what targets to set yourself and how stretching these targets should be.

  • Targets are quantitative.
  • Targets should be SMART (Specific, Measurable, Achievable, Realistic and Time-bound)
  • You need a minimum of one SMART target in your travel plan.

STARS will use Hands Up Survey data to set your baseline. These surveys have high response rates and will, in the long run, be easier for the school to monitor the targets they have set as they will be carried out by the school every year.

Targets are set using percentage points that refer to an increase or decrease of a percentage rather than an increase or decrease of a raw number. For example, an increase from 10 to 11 would be an increase of 10 per cent. However, an increase from 10 per cent to 11 per cent is an increase of just 1 percentage point. Each percentage point can be subdivided into 100 basis points, For example, an increase of 0.5 percentage points would also equal and increase of 50 basis points.